Article Review 3

“e is for everything?? . . .”
http://www.work911.com/cgi-bin/links/jump.cgi?ID=1785

With technology penetrating into our daily lives, even traditional businesses cannot escape from it. In the past, if I want to set up a bakery, I just come up with a marketing proposal, find the shop and the bakers and than embark on my business venture. However, the above method would not possibly be the best solution in the world today.
This article explains on why sustaining a website for the company is necessary and efficient in boosting sales. Therefore, it enforces the point that there is a need to include this aspect in the traditional business proposal. As the articles have mentioned, attracting a new customer is more difficult when comparing to keeping existing customers. With a website, existing customers can log on frequently to these sites and they will be automatically informed of the new products and services offered by the company. In addition, they can seek customer support online. One excellent example is the Singtel website. There is a technical page where customers can access to and on that page it provides information on simple trouble shooting on the internet connection if it is down. This service provided will be very much appreciated especially to not so technically inclined customers where they get precise instructions to rectify the problem.
In conclusion, this article has probe me to look things in a different perspective. In contrast to the normal start up method, if we can think and employ our creativity like providing more services on our website, we can sustain our sales and even push the business to greater heights.