Article Review 4

Five Things More Important to Internet Buyersthan What You’re Selling—Part II

http://www.work911.com/cgi-bin/links/jump.cgi?ID=5197

The opening of the article is brilliant! It creates a new outlook on what internet commerce is all about. Instead of the conventional salesmanship, it compares it with the analogy of courtship. In courtship, one tries to get the desired guy or gal to be attracted to you. Of course, this is not done all in 1 day. Besides, time and effort is required to let the relationship blossomed and flowered. This is similar to the unique relationship between online shopping websites and buyers.
Man is curious and wary in nature. Hence, we cannot expect a person to buy things from you the moment they log into your website. They will first browse through the website understanding more on the company before they made any purchase decisions. Then, if a pleasant first impression is created, these customers are likely to come back to your website to check our new products and services. It is only then a purchase is likely. As a result, online websites should create a nice environment for the users to surf through. Of course, the above can be accomplish by the use of graphics and animations. Pop ups on the contrary are usually a nuisance. It might be more sensible not to pursue a strong sales approach like through the massive usage of pop ups. On the other hand, a gentle approach should be used instead.
Finally, there are many factors affecting a buying decision not just the layout of the website. These includes – after sales care and the quality of the product. Therefore, a company should aim to provide a conducive environment for surfing and at the same time strive to uphold its reputation of a recognized company that provides nothing but the best.